赵雯婷,丁怡清,封英,张锐,等.聚力探索特色小镇 开辟体产全新格局——北京大学第9届中国体育产业高峰论坛综述[J].北京体育大学学报,2019,42(2):95-102.
聚力探索特色小镇 开辟体产全新格局——北京大学第9届中国体育产业高峰论坛综述
Focus on Sports Leisure Characteristic Town to Open up a New Pattern of Sports Industry: Review of the 9th Peking University’s Summit Forum on Sports Industry
投稿时间:2018-02-05  修订日期:2018-11-11
DOI:10.19582/j.cnki.11-3785/g8.2019.02.011
中文关键词:  关键词:运动休闲  特色小镇  跨界融合  产业集聚  中建模式
英文关键词:Keywords: sports leisure  characteristic town  cross boundary integration  industrial agglomeration  CSCEC mode
基金项目:国家社会科学基金重点项目(项目编号:16ATY004);教育部人文社会科学项目(项目编号:18YJA890037)。通信作者:张锐。
作者单位
赵雯婷 北京体育大学国际体育组织学院北京 100084 
丁怡清 北京大学体育教研部北京 100871 
封英 北京大学体育教研部北京 100871 
张锐 北京大学体育教研部北京 100871 
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中文摘要:
      摘要:习近平总书记在十九大报告中出要广泛开展全民健身活动,加快推进体育强国建设。随着“健康中国”上升为国家战略、居民消费升级需求日益加深,我国运动休闲特色小镇的发展路径显得尤为重要。在此背景下,专家学者和业界名流齐聚北京大学,集思广益、畅所欲言,为特色小镇献计献策,共商特色小镇建设合作大计。此次中国体育产业高峰论坛分论坛以“运动休闲特色小镇”为主题,对运动休闲特色小镇这个概念进行了全方位、系统性的深刻剖析,并结合运动休闲特色小镇相关成功实践经验,从前期策划、设计、投资到后期的建设、运营,再到内容为王、跨界融合、聚集建构效应,多层次、多角度阐释了运动休闲特色小镇建构的内在机理和方法,为建设运动休闲特色小镇事业,开创全新体育文化产业格局提供了切实可行的路径。
英文摘要:
      Abstract: General secretary Xi Jinping pointed out that the national fitness program should be extensively carried out and the construction of sports power should be accelerated in the 19th CPC National Congress. With the rise of "Healthy China" as the national strategy and the increasing demand for consumer upgrading, the development path of China's sports leisure characteristic town is of particular importance. With this background, experts and scholars gathered at Peking University, where they spread their ideas and offered suggestions for leisure characteristic towns in China. The sub-forum of the China Sports Industry Summit Forum, with the theme of "Sports Leisure Characteristic Town", has carried out a comprehensive and systematic analysis of the concept of sports leisure characteristic town, and combined with the relevant successful practical experience, to explain the internal mechanism and method of the construction of sports leisure characteristic towns from the early planning, design, investment to the later construction and operation, and then to the content of "king, cross-border integration, aggregation and construction effect". It provides a feasible path for the construction of sports leisure characteristic towns and the creation of a new sports and cultural industry pattern.
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