谭宏,陆宇嘉.基于DEA模型的体育产业上市公司运营效率研究[J].北京体育大学学报,2013,36(1):36-40.
基于DEA模型的体育产业上市公司运营效率研究
Research on the Operation Efficiency of Sports Industry Corporations in the Stock Market based on DEA Model
投稿时间:2011-11-07  
DOI:
中文关键词:  关键词:DEA  体育产业  运营效率  规模效益  效率评价
英文关键词:Key words:DEA  sports industry  operation efficiency  scale benefits  efficiency evaluation
基金项目:基金项目:国家社会科学基金资助项目(08BJY154);四川省教育厅科研项目(12SB164);中央高校基本科研业务费科研专项(CDJXS11021119)。
作者单位
谭宏 西南科技大学体育部四川 绵阳 621010 
陆宇嘉 重庆大学 经济与工商管理学院重庆 400044 
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中文摘要:
      摘要:以2010年港、深、沪股市7家体育产业上市公司的财务数据为分析对象,运用DEA(Data Envelopment Analysis)模型研究了其运营效率和规模报酬,并对投入和产出要素进行了投入冗余和产出不足分析,给出了不同投入、产出组合方案的相对效率。结果表明:李宁和安踏体育的规模效益不变,在不同投入、产出方案下,这两家公司经营效率始终为相对有效;西藏旅游和探路者的规模报酬也处在相对较优的状态,但投入要素利用率还不能达到一个相对稳定的状态;中体产业、青岛双星和信隆实业的规模报酬递增,说明提高要素投入,可得到更大比例的产出。通过测定体育产业上市公司运营效率,有利于明确风险来源及其程度大小,从而为投资者规避风险和管理者监管市场提供参考。
英文摘要:
      Abstract:This paper applies Data Envelopment Analysis (DEA)method on 7 listed corporations of sports industry from Hong Kong, Shenzhen and Shanghai Stock Market in 2010 to analyze their management efficiency and scale benefits. The rate of inputs redundancy, outputs inadequacy and relative efficiency of operational plans with different input and output are also evaluated. The research results show that in 2010, the scale efficiency of Li-Ning Co., Ltd and ANTA Co., Ltd is constant, while under different operational plan, both have effective input and output efficiency. The scale efficiency of Tibet Tourism Co., Ltd and Toread is also constant, but their input utilization has not reached a stable condition. The scale efficiency of China Sports Industry Group Co., Ltd, Doublestar Co., Ltd and HL Corp is increasing which implies that increasing input could have greater improvement in output. In addition, their relatively high rate of input redundancy and output inadequacy shows that output level is heavily restricted by input utilization. By calculating operation efficiency of listed corporations of sports industry, this paper not only aims to help seeking the risk source and its extent, but also to provide reference for investors on risk aversion and for managers on market monitoring.
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